How to outsource content production (without losing control)
Freelancers, platforms, agencies or a dedicated team: the models, steps and safeguards to delegate your editorial production without losing control.
The blog
On the table.
Writing, SEO, editorial operations: the topics we put on the table to help you publish better, and more consistently.
Editorial calendar: a method to publish consistently (template included)
Build an editorial calendar that lasts: goals, content pillars, real capacity, workflow and a ready-to-use template you can copy today.
Content brief: the template to get the right piece the first time
Goal, reader, angle, keyword, outline, sources, tone: the 10 sections of an effective content brief, with a template to copy and a worked example.
Your production, our table
Want to hand off the writing?
Strategy, writing, editing, SEO: a full editorial team takes over, on Paris time.